Research shows that using famous people for marketing campaigns works wonders, but the collapse of celebrity endorsed investments such as cryptocurrencies and NFTs has lost many people money. How do you sift through the noise for good investment advice?

Lately, financial media have been pushing out opinions from billionaires, banks, investment managers and just about anybody who wants to appear smart, on the breadth, depth and scope of the “upcoming recession”. So what does all of this mean to you and your money?

When is the best time to invest? The common refrain would be to wait for the ‘best time’ to put your money to work. But the truth is you don’t need to wait for the best time to still get good results.

In the movie Back to the Future II, Biff travelled back in time to give himself a copy of a sports book which listed the results of every major sporting event for 50 years. How often have we wished we had something similar for investing — would having such an object enable you to invest better though?

Usually important headlines and events are delivered straight to your phone’s notification centre — urging you to click on them to read more. But the media, no matter how learned and talented, is not always right, nor has it the ability to definitively predict the future.

Barely two years out of the pandemic recession, we are met with negative market returns and an aggressive interest rate hiking plan by the US Federal Reserve. Knowing how markets work during these circumstances can provide some perspective and allow you to make the right decisions for your portfolio.

When markets go up, many investors always claim that they can stomach volatility. After all, volatility that pushes the prices of assets upwards is always welcomed. Only when we experience downward volatility, our true investment stomach is revealed!

You’ve probably experienced that wave of relief before, when you manage to narrowly avoid a disaster. Now that the market is very choppy, it makes sense to take a step back, assess your investments and perhaps take some extra precautions — after all downturns are only a matter of time.

History was made when a young Isaac Newton discovered the law of gravity when he was was hit on the head by a falling piece of fruit. Does the law of gravity have any bearing on financial markets?

When it comes to investing, the biggest elephant in the room is the word — “uncertainty.” No one can say for certain what the markets will do nor is there a crystal ball that’ll show you the outcome of any situation. However, we have provided some pointers that can help you keep things in perspective during this “uncertain” period.

The market will eventually pull back — while there are some indicators that allow us to gauge the probability of a correction, we suggest that the best time to prepare yourself for such an event is now.

If you were to buy a company, would you hold onto it for only 2 or 3 days? Speculation is not investing and has destroyed many more fortunes than it has created. The shares of Gamestop that have shot up so quickly will eventually find their equilibrium and come back down to earth.

Do men and women make the same financial and investment choices? It boils down to behavioural biases.

Close calls, their consequential behavioural biases, periods of volatility, and some tips to attain some peace of mind.

Cut out short-term noise and keep sight of long-term benefits. Headlines are crafted to catch attention, not to provide education. Adopting a long-term perspective can help investors look beyond them to reach their goals.

We all want to make money from the market, but is there a formula to do so, and to do so quickly?

Why is the fitness and investment industry worth billions? Their relationship is closer than you think.

The key to investing is embracing uncertainty, because it’s never going away