In his long-awaited first book, Goh Yang Chye, one of the pioneering leaders of financial planning in Singapore, debunks several misconceptions and unveils scientifically-proven realities about investing that have been kept hidden for far too long:
From understanding market cycles to knowing what to ask your financial adviser, this book will teach you that investing – and securing your financial future – is not as complicated as it seems.
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Thank you for your support at our book launch on the 27th of April! The books were sold out in less than an hour. Stocks have since been replenished at Kinokuniya.
"This book is a pleasant read and draws precious lessons of past crises. Being a fund manager for the past thirty years, I couldn't agree more with the author that at the end of the day, three simple principles govern the success to investing: discipline, commitment and ability to wait."
"Essential knowledge for investors. Armed with his many years of experience, Yang Chye has written a very interesting and well researched book. It has lots of gems on investments and the financial markets. This is a must read for anyone investing in the market, a good resource of fundamentals for beginners and an equally important reminder for seasoned investors."
"Yang Chye's Simply Invest is a succinct guide for investors to help them understand the key principles of long-term investing and the value of working with an adviser and goals-based investing."
"An insightful view of investing from an industry veteran, expounded in a refreshing way. Well written and engaging, with wise insights...this is a good primer to investing. Technical concepts are presented clearly and simply, with astute advice for beginners to investing and even seasoned professionals. Yang Chye wisely takes the emotion out of investing and focuses on the facts and fundamentals that matter."
"Simply Invest imparts discerning knowledge to succeed in achieving one's financial goals, in a market clouded by excessive noise and information overload. It is written in simple language, making it an easy read for all types of investors."
"A highly readable book for anyone interested in investment, whether you are a novice investor or seasoned financial adviser. Yang Chye has the gift of making complex ideas simple. I am sure you will find useful tips and practical insights."
"Finally, a well-researched, insightful and relevant contemporary investment bible. A must read for investors. A wake-up call for financial industry practitioners. A persuasive and enlightening testament to all on the importance of goals-based investing."
"Simple to read and easy to relate to. I hope through reading this, investors will come to appreciate that investing can be as simple as you want it to be, as long as you are disciplined, committed and patient."
"From helping investors understand how difficult it is to outsmart the market to the value of advice – Simply Invest by Yang Chye is an insightful guide that lays out the challenges and opportunities investors face on their journey to a successful investment experience."