Investing should be simple.

In his long-awaited first book, Goh Yang Chye, one of the pioneering leaders of financial planning in Singapore, debunks several misconceptions and unveils scientifically-proven realities about investing that have been kept hidden for far too long:

From understanding market cycles to knowing what to ask your financial adviser, this book will teach you that investing – and securing your financial future – is not as complicated as it seems.

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Thank you for your support at our book launch on the 27th of April! The books were sold out in less than an hour. Stocks have since been replenished at Kinokuniya.

Why read this book?

About the Author

Goh Yang Chye is the chief executive and founder of GYC Financial Advisory. A veteran in Singapore’s financial services industry, he has developed many financial management models in use today and is widely recognised as a pioneer in comprehensive financial planning.

Yang Chye graduated with an engineering degree from the National University of Singapore. He is an affiliate with the Australian and New Zealand Institute of Insurance and Finance, as well as a Chartered Financial Consultant (ChFC) and a Fellow Chartered Financial Practitioner (FChFP).

You can find out more about Yang Chye here.

Advance Praise for
Simply Invest

"This book is a pleasant read and draws precious lessons of past crises. Being a fund manager for the past thirty years, I couldn't agree more with the author that at the end of the day, three simple principles govern the success to investing: discipline, commitment and ability to wait."

HOU WEY FOOK, chief investment officer, DBS Bank

"Essential knowledge for investors. Armed with his many years of experience, Yang Chye has written a very interesting and well researched book. It has lots of gems on investments and the financial markets. This is a must read for anyone investing in the market, a good resource of fundamentals for beginners and an equally important reminder for seasoned investors."

NG KENG HOOI, group chief executive and president, AIA Group

"Yang Chye's Simply Invest is a succinct guide for investors to help them understand the key principles of long-term investing and the value of working with an adviser and goals-based investing."

DAVID BOOTH, executive chairman and founder, Dimensional Fund Advisors

"An insightful view of investing from an industry veteran, expounded in a refreshing way. Well written and engaging, with wise insights...this is a good primer to investing. Technical concepts are presented clearly and simply, with astute advice for beginners to investing and even seasoned professionals. Yang Chye wisely takes the emotion out of investing and focuses on the facts and fundamentals that matter."

THIO BOON KIAT, chief executive, UOB Asset Management

"Simply Invest imparts discerning knowledge to succeed in achieving one's financial goals, in a market clouded by excessive noise and information overload. It is written in simple language, making it an easy read for all types of investors."

SUSAN SOH, managing director and country head, Schroders Singapore

"A highly readable book for anyone interested in investment, whether you are a novice investor or seasoned financial adviser. Yang Chye has the gift of making complex ideas simple. I am sure you will find useful tips and practical insights."

GILBERT TAN, associate professor, Lee Kong Chian School of Business, Singapore Management University

"Finally, a well-researched, insightful and relevant contemporary investment bible. A must read for investors. A wake-up call for financial industry practitioners. A persuasive and enlightening testament to all on the importance of goals-based investing."

GOH KEAT JIN, CFA, chief executive, Maybank Asset Management Singapore

"Simple to read and easy to relate to. I hope through reading this, investors will come to appreciate that investing can be as simple as you want it to be, as long as you are disciplined, committed and patient."

MADELINE HO, head of Wholesale Fund Distribution, Asia-Pacific executive managing director, Natixis Investment Managers

"From helping investors understand how difficult it is to outsmart the market to the value of advice – Simply Invest by Yang Chye is an insightful guide that lays out the challenges and opportunities investors face on their journey to a successful investment experience."

MARK GOCHNOUR, CFA, head of Global Client Services, Dimensional Fund Advisors