Aw Choon Hui
Deputy Chief Executive Officer
Choon Hui focuses on improving the customer experience with GYC, particularly the investment experience. As such, he spends a great deal of time and effort on improving the investment capabilities of the company as well as enhancing client communications and touch-points.
Choon Hui holds an Honours degree in Civil and Structural Engineering and a Graduate Diploma in Business Administration from the National University of Singapore. He was previously Vice President of one of the largest listed property developers in Asia, with over 17 years of experience in project management of major real estate projects. His experience includes initiating and maintaining ISO9000 standards, as well as business development for project management services to listed companies in Singapore. He was also the project director of an enterprise-wide IT initiative to build knowledge databases, increase staff engagement and increase cross-selling opportunities across the developer's strategic business units.
Choon Hui is currently responsible for being the main liaison with the regulators, the Monetary Authority of Singapore (MAS), and working closely with the compliance department to ensure that GYC's processes are in line with the respective Acts and Regulations. In addition, Choon Hui is responsible for developing strategic partnerships with insurers, fund managers, banks and other financial institutions and technology providers, so as to develop unique product solutions that can help solve our customers' needs. At the same time, he works with the investment team to build robust portfolios and identify best-in-class insurance and investment products. He also sits on the company's two investment committees.
Choon Hui regularly speaks at GYC's investment seminars on investment and financial planning topics. He was one of the key-note speakers at the launch of "Financial Planning for Families" series of seminars , organised by SIAS and MoneySense in August 2005. Choon Hui was also interviewed on the subject of Real Estate Investment Trusts (REITs) during a MediaCorp radio broadcast in 2005.